Consumer behavior: concepts and applications
Publication details: Chennai McGraw Hill Education (India) Private Limited 2018Edition: 4th. edDescription: xxiii, 788 p. 25 cmISBN: 9780070473812Subject(s): Motivation research | Consumers | Marketing | Consumer behaviorDDC classification: 658.834| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Nalanda University Management | School of Management Studies | 658.834 L926 (Browse shelf (Opens below)) | Available | 013113 |
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| 658.812 D983 The CRM handbook: a business guide to customer relationship management | 658.83 C626 Essentials of marketing research: putting research into practice | 658.83 M2947 Marketing research: an applied orientation | 658.834 L926 Consumer behavior: concepts and applications | 658.834 Sh234 Consumer behavior: a managerial perspective | 658.8342 Sch327 Consumer behavior | 658.872 H1989 Internet marketing & e-commerce |
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