Nalanda University Library catalog

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Loudon, David L. Bitta, Albert J. Della

Consumer behavior: concepts and applications - 4th. ed. - Chennai McGraw Hill Education (India) Private Limited 2018 - xxiii, 788 p. 25 cm.

ISBN: 9780070473812

Subjects--Topical Terms:
Motivation research
Consumers
Marketing
Consumer behavior

Dewey Class. No.: 658.834 / L926

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