Consumer behavior: concepts and applications (Record no. 32379)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00611nam a2200217 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200806b xxu||||| |||| 00| 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070473812 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.834 |
| Item number | L926 |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Loudon, David L. |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bitta, Albert J. Della |
| TITLE STATEMENT | |
| Title | Consumer behavior: concepts and applications |
| EDITION STATEMENT | |
| Edition statement | 4th. ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Chennai |
| Name of publisher, distributor, etc. | McGraw Hill Education (India) Private Limited |
| Date of publication, distribution, etc. | 2018 |
| PHYSICAL DESCRIPTION | |
| Extent | xxiii, 788 p. |
| Other physical details | 25 cm. |
| TRADE PRICE | |
| Price note | 895.00 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Motivation research |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Consumers |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Consumer behavior |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| School of Management Studies | Nalanda University | Nalanda University | Management | 2020-08-06 | 658.834 L926 | 013113 | 2020-08-06 | 2020-08-06 | Books |