Consumer behavior: concepts and applications
Publication details: Chennai McGraw Hill Education (India) Private Limited 2018Edition: 4th. edDescription: xxiii, 788 p. 25 cmISBN: 9780070473812Subject(s): Motivation research | Consumers | Marketing | Consumer behaviorDDC classification: 658.834Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Books | Nalanda University Management | School of Management Studies | 658.834 L926 (Browse shelf (Opens below)) | Available | 013113 |
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