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Marketing management by Kotler, Philip & Kevin Lane Keller. Edition: 15th. ed.Publication details: Uttar Pradesh Pearson 2016Availability: Items available for loan: Nalanda UniversityCall number: 658.8 K8487 (1).
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Consumer behavior by Schiffman, Leon G | Wisenblit, Joseph | Ramesh Kumar, S. Edition: 12th Ed.Publication details: Noida Pearson 2019Availability: Items available for loan: Nalanda UniversityCall number: 658.8342 Sch327 (1).
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Consumer behavior: a managerial perspective by Sharma, Dheeraj | Sheth, Jagdish N | Mittal, Banwari. Publication details: New Delhi Cengage Learning 2015Availability: Items available for loan: Nalanda UniversityCall number: 658.834 Sh234 (1).
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Consumer behavior: concepts and applications by Loudon, David L | Bitta, Albert J. Della. Edition: 4th. ed.Publication details: Chennai McGraw Hill Education (India) Private Limited 2018Availability: Items available for loan: Nalanda UniversityCall number: 658.834 L926 (1).
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Microeconomics by Gravelle, H | Rees, R. Edition: 3rd. ed.Publication details: Chennai Pearson 2008Availability: Items available for loan: Nalanda UniversityCall number: 339 G781 (1).
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