Consumer behavior: a managerial perspective
Publication details: New Delhi Cengage Learning 2015Description: xviii, 536 p. 25 cmISBN: 9788131528532Subject(s): Motivation research (Marketing) | Consumers | Consumer behavior | MarketingDDC classification: 658.834Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Nalanda University Management | School of Management Studies | 658.834 Sh234 (Browse shelf (Opens below)) | Available | 013036 |
Browsing Nalanda University shelves, Shelving location: Management, Collection: School of Management Studies Close shelf browser (Hides shelf browser)
658.83 C626 Essentials of marketing research: putting research into practice | 658.83 M2947 Marketing research: an applied orientation | 658.834 L926 Consumer behavior: concepts and applications | 658.834 Sh234 Consumer behavior: a managerial perspective | 658.8342 Sch327 Consumer behavior | 658.872 H1989 Internet marketing & e-commerce | 659.1 Ap527 Cases in advertising and marketing management: real situations for tomorrow's managers |
There are no comments on this title.