Consumer behavior: a managerial perspective (Record no. 32289)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00597nam a2200217 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200713b xxu||||| |||| 00| 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131528532 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.834 |
| Item number | Sh234 |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sharma, Dheeraj |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sheth, Jagdish N. |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mittal, Banwari |
| TITLE STATEMENT | |
| Title | Consumer behavior: a managerial perspective |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Cengage Learning |
| Date of publication, distribution, etc. | 2015 |
| PHYSICAL DESCRIPTION | |
| Extent | xviii, 536 p. |
| Other physical details | 25 cm. |
| TRADE PRICE | |
| Price note | 675.00 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Motivation research (Marketing) |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Consumers |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Consumer behavior |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| School of Management Studies | Nalanda University | Nalanda University | Management | 2020-07-13 | 658.834 Sh234 | 013036 | 2020-07-13 | 2020-07-13 | Books |