Advertising & IMC: principles & practice

By: Moriarty, Sandra EContributor(s): Mitchell, Nancy | Wells, WilliamPublication details: Noida Pearson 2018Edition: 10th EdDescription: 699 p.;25 cm B/W illustrationISBN: 9789332574144Subject(s): Advertising | Communication in marketingDDC classification: 659.1
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Item type Current library Collection Call number Status Date due Barcode
Books Books Nalanda University
Management 		School of Management Studies 659.1 M824 (Browse shelf (Opens below)) Available 013021

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