Advertising & IMC: (Record no. 32271)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 00552nam a2200205 4500 |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 200708b xxu||||| |||| 00| 0 eng d |
INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9789332574144 |
DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 |
Item number | M824 |
MAIN ENTRY--PERSONAL NAME | |
Personal name | Moriarty, Sandra E. |
TITLE STATEMENT | |
Title | Advertising & IMC: |
Remainder of title | principles & practice |
EDITION STATEMENT | |
Edition statement | 10th Ed. |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | Noida |
Name of publisher, distributor, etc. | Pearson |
Date of publication, distribution, etc. | 2018 |
PHYSICAL DESCRIPTION | |
Extent | 699 p.;25 cm |
Other physical details | B/W illustration |
TRADE PRICE | |
Price note | 839.00 |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Subject | Advertising |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Subject | Communication in marketing |
ADDED ENTRY--PERSONAL NAME | |
Personal name | Mitchell, Nancy |
ADDED ENTRY--PERSONAL NAME | |
Personal name | Wells, William |
ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
School of Management Studies | Nalanda University | Nalanda University | Management | 2020-07-08 | 659.1 M824 | 013021 | 2020-07-08 | 2020-07-08 | Books |