Advertising & IMC: principles & practice
Publication details: Noida Pearson 2018Edition: 10th EdDescription: 699 p.;25 cm B/W illustrationISBN: 9789332574144Subject(s): Advertising | Communication in marketingDDC classification: 659.1Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Books | Nalanda University Management | School of Management Studies | 659.1 M824 (Browse shelf (Opens below)) | Available | 013021 |
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