Services marketing: integrating customer focus across the firm
Publication details: Chennai McGraw Hill Education 2019Edition: 7th. edDescription: xxxvi, 582 p. 24 cmISBN: 9789353160777Subject(s): Professions--Marketing | Service industries--Marketing | ManagementDDC classification: 658.8| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Nalanda University Management | School of Management Studies | 658.8 Z372 (Browse shelf (Opens below)) | Available | 013164 |
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| 658.8 D7197 Principles and practice of social marketing: an international perspective | 658.8 K8487 Marketing management | 658.8 K8487 Principles of marketing | 658.8 Z372 Services marketing: integrating customer focus across the firm | 658.802 P44283 Sustainable enterprise: | 658.81 W52031 Strategic marketing: creating competitive advantage | 658.8109 V569 Sales and distribution management: an Indian perspective |
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