Services marketing: integrating customer focus across the firm (Record no. 32439)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00654nam a2200229 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200810b xxu||||| |||| 00| 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789353160777 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | Z372 |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zeithaml, Valarie A. |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bitner, Mary Jo |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gremler, Dwayne D. |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pandit, Ajay |
| TITLE STATEMENT | |
| Title | Services marketing: integrating customer focus across the firm |
| EDITION STATEMENT | |
| Edition statement | 7th. ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Chennai |
| Name of publisher, distributor, etc. | McGraw Hill Education |
| Date of publication, distribution, etc. | 2019 |
| PHYSICAL DESCRIPTION | |
| Extent | xxxvi, 582 p. |
| Other physical details | 24 cm. |
| TRADE PRICE | |
| Price note | 845.00 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Professions--Marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Service industries--Marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Management |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| School of Management Studies | Nalanda University | Nalanda University | Management | 2020-08-10 | 658.8 Z372 | 013164 | 2020-08-10 | 2020-08-10 | Books |