Principles and practice of social marketing: an international perspective (Record no. 32432)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00544nam a2200193 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200810b xxu||||| |||| 00| 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781107644328 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | D7197 |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Donovan, Rob. |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Henley, Nadine |
| TITLE STATEMENT | |
| Title | Principles and practice of social marketing: an international perspective |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Delhi |
| Name of publisher, distributor, etc. | Cambridge University Press |
| Date of publication, distribution, etc. | 2011 |
| PHYSICAL DESCRIPTION | |
| Extent | xix, 504 p. |
| Other physical details | 22 cm. |
| TRADE PRICE | |
| Price note | 795.00 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Mass media |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Social marketing |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| School of Management Studies | Nalanda University | Nalanda University | Management | 2020-08-10 | 658.8 D7197 | 013157 | 2020-08-10 | 2020-08-10 | Books |