Nalanda University Library catalog

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Donovan, Rob. Henley, Nadine

Principles and practice of social marketing: an international perspective - Delhi Cambridge University Press 2011 - xix, 504 p. 22 cm.

ISBN: 9781107644328

Subjects--Topical Terms:
Mass media
Marketing
Social marketing

Dewey Class. No.: 658.8 / D7197

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