| 000 | 00572nam a2200193 4500 | ||
|---|---|---|---|
| 008 | 200826b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780742538368 | ||
| 082 |
_a659.1 _bAp527 |
||
| 100 | _aApplegate, Edd | ||
| 100 | _aJohnsen, Art | ||
| 245 | _aCases in advertising and marketing management: real situations for tomorrow's managers | ||
| 260 |
_aUSA _bRowman & Littlefield Publ., Inc _c2007 |
||
| 300 |
_axiv, 215 p.; 24 cm _bB&W illustrations |
||
| 365 | _e29.95 | ||
| 650 | _aAdvertising | ||
| 650 | _aMarketing | ||
| 650 | _aManagement | ||
| 942 | _2ddc | ||
| 999 |
_c32468 _d32468 |
||