| 000 | 00654nam a2200229 4500 | ||
|---|---|---|---|
| 008 | 200810b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9789353160777 | ||
| 082 |
_a658.8 _bZ372 |
||
| 100 | _aZeithaml, Valarie A. | ||
| 100 | _aBitner, Mary Jo | ||
| 100 | _aGremler, Dwayne D. | ||
| 100 | _aPandit, Ajay | ||
| 245 | _aServices marketing: integrating customer focus across the firm | ||
| 250 | _a7th. ed. | ||
| 260 |
_aChennai _bMcGraw Hill Education _c2019 |
||
| 300 |
_axxxvi, 582 p. _b24 cm. |
||
| 365 | _e845.00 | ||
| 650 | _aProfessions--Marketing | ||
| 650 | _aService industries--Marketing | ||
| 650 | _aManagement | ||
| 942 | _2ddc | ||
| 999 |
_c32439 _d32439 |
||