000 00646nam a2200205 4500
008 200805b xxu||||| |||| 00| 0 eng d
020 _a9780521608268
082 _a368
_bK9631
100 _aKunreuther, Howard C.
100 _aPauly, Mark V.
100 _aMcMorrow, Stacey
245 _aInsurance and Behavioral Economics:
_bImproving Decisions in the Most Misunderstood Industry
260 _aNew York
_bCambridge University Press
_c2013
300 _axii, 329 p.; 23 cm
_bB/W illustrations
365 _e22.99
650 _aRisk (Insurance)
650 _aConsumer behavior
650 _aInsurance--Decision making
942 _2ddc
999 _c32372
_d32372