000 | 00552nam a2200205 4500 | ||
---|---|---|---|
008 | 200708b xxu||||| |||| 00| 0 eng d | ||
020 | _a9789332574144 | ||
082 |
_a659.1 _bM824 |
||
100 | _aMoriarty, Sandra E. | ||
245 |
_aAdvertising & IMC: _bprinciples & practice |
||
250 | _a10th Ed. | ||
260 |
_aNoida _bPearson _c2018 |
||
300 |
_a699 p.;25 cm _bB/W illustration |
||
365 | _e839.00 | ||
650 | _aAdvertising | ||
650 | _aCommunication in marketing | ||
700 | _aMitchell, Nancy | ||
700 | _aWells, William | ||
942 | _2ddc | ||
999 |
_c32271 _d32271 |