000 00552nam a2200205 4500
008 200708b xxu||||| |||| 00| 0 eng d
020 _a9789332574144
082 _a659.1
_bM824
100 _aMoriarty, Sandra E.
245 _aAdvertising & IMC:
_bprinciples & practice
250 _a10th Ed.
260 _aNoida
_bPearson
_c2018
300 _a699 p.;25 cm
_bB/W illustration
365 _e839.00
650 _aAdvertising
650 _aCommunication in marketing
700 _aMitchell, Nancy
700 _aWells, William
942 _2ddc
999 _c32271
_d32271