000 00327nas a2200109 a 4500
008 151013s9999 xx 000 0 und d
245 _aJconsrese
260 _aJSTOR
505 _a1974-06-01 - 2015-04-01
650 _aBusiness;Marketing & Advertising
856 _uhttp://www.jstor.org/action/showPublication?journalCode=jconsrese
999 _c20647
_d20647