000			00319nas a2200109 a 4500
008			151013s9999 xx 000 0 und d
245			_aJadve
260			_aJSTOR
505			_a1972-01-01 - 2007-12-01
650			_aBusiness;Marketing & Advertising
856			_uhttp://www.jstor.org/action/showPublication?journalCode=jadve
999			_c20585 _d20585