TY  - BOOK
AU  - Ariely, Dan
TI  - Predictably irrational: the hidden forces that shape our decisions
SN  - 9780007368549
U1  - 153.83 
PY  - 2008///
CY  - UK
PB  - Harper
KW  - Decision making
KW  - Psychological aspects
KW  - Economics
KW  - Consumer behavior
ER  -