TY  - BOOK
AU  - Applegate, Edd
AU  - Johnsen, Art
TI  - Cases in advertising and marketing management: real situations for tomorrow's managers
SN  - 9780742538368
U1  - 659.1 
PY  - 2007///
CY  - USA
PB  - Rowman & Littlefield Publ., Inc
KW  - Advertising
KW  - Marketing
KW  - Management
ER  -