TY  - BOOK
AU  - Zeithaml, Valarie A.
AU  - Bitner, Mary Jo
AU  - Gremler, Dwayne D.
AU  - Pandit, Ajay
TI  - Services marketing: integrating customer focus across the firm
SN  - 9789353160777
U1  - 658.8 
PY  - 2019///
CY  - Chennai
PB  - McGraw Hill Education
KW  - Professions--Marketing
KW  - Service industries--Marketing
KW  - Management
ER  -