TY  - BOOK
AU  - Donovan, Rob.
AU  - Henley, Nadine
TI  - Principles and practice of social marketing: an international perspective
SN  - 9781107644328
U1  - 658.8 
PY  - 2011///
CY  - Delhi
PB  - Cambridge University Press
KW  - Mass media
KW  - Marketing
KW  - Social marketing
ER  -