TY  - BOOK
AU  - Loudon, David L.
AU  - Bitta, Albert J. Della
TI  - Consumer behavior: concepts and applications
SN  - 9780070473812
U1  - 658.834 
PY  - 2018///
CY  - Chennai
PB  - McGraw Hill Education (India) Private Limited
KW  - Motivation research
KW  - Consumers
KW  - Marketing
KW  - Consumer behavior
ER  -