TY  - BOOK
AU  -  Kotler, Philip & Kevin Lane Keller
TI  - Marketing management
SN  - 9789332557185
U1  - 658.8 
PY  - 2016///
CY  - Uttar Pradesh
PB  - Pearson
KW  - Marketing
KW  - Market surveys
KW  - Consumer behavior
KW  - Internet marketing
KW  - Marketing--Management
ER  -