Consumer behavior
Publication details: Noida Pearson 2019Edition: 12th EdDescription: xxix, 670 p.;25 cm B/W illustrationISBN: 9789353069834Subject(s): Motivation research (Marketing) | Consumer behavior | Marketing | ConsumersDDC classification: 658.8342| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Nalanda University Management | School of Management Studies | 658.8342 Sch327 (Browse shelf (Opens below)) | Available | 013023 |
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| 658.83 M2947 Marketing research: an applied orientation | 658.834 L926 Consumer behavior: concepts and applications | 658.834 Sh234 Consumer behavior: a managerial perspective | 658.8342 Sch327 Consumer behavior | 658.872 H1989 Internet marketing & e-commerce | 659.1 Ap527 Cases in advertising and marketing management: real situations for tomorrow's managers | 659.1 M824 Advertising & IMC: |
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