Cases in advertising and marketing management: real situations for tomorrow's managers (Record no. 32468)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00572nam a2200193 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200826b xxu||||| |||| 00| 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780742538368 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | Ap527 |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Applegate, Edd |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Johnsen, Art |
| TITLE STATEMENT | |
| Title | Cases in advertising and marketing management: real situations for tomorrow's managers |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | USA |
| Name of publisher, distributor, etc. | Rowman & Littlefield Publ., Inc |
| Date of publication, distribution, etc. | 2007 |
| PHYSICAL DESCRIPTION | |
| Extent | xiv, 215 p.; 24 cm |
| Other physical details | B&W illustrations |
| TRADE PRICE | |
| Price note | 29.95 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Advertising |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Management |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| School of Management Studies | Nalanda University | Nalanda University | Management | 2020-08-26 | 659.1 Ap527 | 013190 | 2020-08-26 | 2020-08-26 | Books |