Marketing management (Record no. 32222)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00600nam a2200217 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200701b xxu||||| |||| 00| 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332557185 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | K8487 |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip & Kevin Lane Keller |
| TITLE STATEMENT | |
| Title | Marketing management |
| EDITION STATEMENT | |
| Edition statement | 15th. ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Uttar Pradesh |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2016 |
| PHYSICAL DESCRIPTION | |
| Extent | xxvi, 756 p. |
| Other physical details | 25 cm. |
| Dimensions | illustrations (Colour) |
| TRADE PRICE | |
| Price note | 950.00 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Market surveys |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Consumer behavior |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Internet marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing--Management |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| School of Management Studies | Nalanda University | Nalanda University | Management | 2020-07-01 | 6 | 7 | 658.8 K8487 | 012979 | 2024-05-17 | 2024-05-13 | 2020-07-01 | Books |