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Kunreuther, Howard C. Pauly, Mark V. McMorrow, Stacey

Insurance and Behavioral Economics: Improving Decisions in the Most Misunderstood Industry - New York Cambridge University Press 2013 - xii, 329 p.; 23 cm B/W illustrations

ISBN: 9780521608268

Subjects--Topical Terms:
Risk (Insurance)
Consumer behavior
Insurance--Decision making

Dewey Class. No.: 368 / K9631

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